The Bingo Player
Information for Affiliates of Online Bingo
In order to successfully promote online bingo itís important to understand who the players are, where theyíre coming from and ultimately how to convert them into real players. In most cases, using the same techniques used in the promotion of casinos and poker rooms will not provide you with satisfactory results.
In this article I will dispel some of the myths surrounding the bingo player and will endeavor to provide you with useful information that will help to make you a successful online bingo affiliate.
The Stereotypical Bingo Player
Traditionally, the typical bingo player has been seen as the old granny who gets picked up on a Saturday night with all her other granny pals to enjoy a night in a room packed with smoke puffing bingo players. While this might have been the case in the past, our research of the online bingo player shows a different story.
Last year RevenueGiants.com ran a bingo night for affiliates who were, in the main, casino and poker affiliates. We received many positive comments about how much fun the night was and certainly no one expected to enjoy playing bingo so much. As a result of giving bingo a try many of the affiliates who attended have diversified their portfolio into bingo and are reaping the rewards.
If you have never played bingo, give it a shot. It really is a lot of fun and as such is attracting a younger, more hip player than most would expect.
The Real Online Bingo Player
Bingo is seen as socially acceptable even though itís technically gambling. From the point of view of many players it isnít seen as gambling at all but rather as more of a social gathering online that just happens to have bingo as the catalyst for a common interest.
Our latest information is telling us that the online bingo player is predominately female, accounting for 4 in every 5 players with an age range of between 18 and 40.
While many men frequent bars on their way home from work, it appears that young female professionals are getting home, logging onto their favorite bingo site and pouring themselves a glass of wine to spend the evening chatting and playing with online friends.
You only have to take a look at a sample of our player feedback for one of our sites to know itís much more than just the bingo:
"...anyhow it is great and I love seeing the roomies enjoying it so much..."
"...vics is like a family the players are all friendly..."
"...thanksssss vics and rooooomies for all that you dooooo and we together is what makes this the best site out there!!!!"
"...I have turned alot of my friends into Vics Bingo lovers. Thanks Vics Bingo."
"I was at ANOTHER site ALMOST as good as Vic's - but THOSE folk were making NO attempt at warmpth. NONE. It was one of the roomies in the free room who gave me the encouragement to continue. I'm GLAD I stayed."
As you can see, many bingo players are very loyal and as such you can expect some players to keep bringing you a steady stream of income for an extended period of time. For this reason you want to be sure that youíre sending your potential players to bingo sites that have strong community basees that will fit with the requirements of the online bingo player.
"Nearly 3 million people played bingo on Parlay-powered websites in 2005. The number is a significant 53% increase over 2004."
As Parlay software makes up an astounding 40% of all online bingo sites it can be surmised that there are potentially 7.5 Million online bingo players.
Evidence suggests that there is a strong relationship between offline and online players; with many of our players participating in both forms of the game.
It is estimated that over $24 billion is spent at land-based bingo halls in the United States every single year. Therefore, itís not difficult to see the enormous potential in the online version of the game.
What can you expect?
As many of you will know itís not just a simple mater of "Build it and they will come". Like all successful affiliate marketing there are techniques that work and others that are a waste of time.
The trick is to utilize your existing success but mould this to the bingo demographic. As a successful affiliate you will know what has worked by trial and error and the same will apply to the bingo side of your business.
Questions and Answers
Q. Should I have a dedicated bingo site or add a bingo section to my existing casino, sportsbook or poker site?
A. There is no hard and fast rule on this one but you will most likely only see a small amount of cross over between your existing website visitors and those wanting to play bingo. RevenueGiants.com has successful affiliates that swing both ways. The general consensus is that if you already have a successful casino portal, for example, there is no harm in adding a specific bingo section. When you start a stand-alone bingo site, you can use your well-established sites to push traffic to it, taking advantage of the SEO work youíve done and resulting page rank.
Q. What signup to real player ratio can I expect?
A. This is a question that is often asked of any type of online gambling affiliation. The answer will always be the same, in that it will come down to where youíre getting your traffic from and what type of promotions you are running. As an example if you are promoting "No Deposit Bonuses" you may see high signups but very few real players. Iím not saying this is wrong; in fact one of our largest affiliates uses this to great effect as they have the volumes of traffic required to make this approach a success. My suggestion is to work hard on your Search Engine Optimization, find a number of niche terms and build on the ones you have success with.
Q. What is the average deposit of a bingo player?
A. The average single deposit of our players is around $50. Given that the minimum deposit amount is $25, this seems a little high to some people. Our marketing team works hard to ensure that weíre getting the maximum spend out of your players. This is done by running promotions such as where the more a player deposits, the higher their percentage of bonus.
Q. Do bingo players cash out more than a casino player?
A. It is true that more cashouts come from bingo sites than casino sites in terms of numbers, but these are generally smaller in terms of the dollar amount. Research has shown that even the smallest of cashouts will result in an increased sense of loyalty toward a site and no doubt, weíve seen players come back time and time again after a cashout as small as $50.
Q. What is your number one tip for promoting online bingo?
A. Well, I have two. The first is to build your own community. By this I mean work hard to get your visitors to interact with you and your site. Get their feedback, collect their email addresses and keep them informed of whatís going on. Remember, Bingo players are loyal and will often look at different sites before settling down at a particular site to roost.
The second is to find something that works and build on it. If you are just starting out, do your research into keyword terms. Pick out a niche and build this until youíre getting decent traffic. From there look to get conversions to real players and if you find a term that produces results build on that term until you have the search engines saturated with your pages. Youíve just cornered that market.
Q. What other games do bingo players play?
A. Given that players can play other games while playing bingo, slots and video poker are very popular. Research has shown that, in general, bingo players love slots. If players you send fit into this category, you can expect some big boosts to your commission payments.
Persist and Win!
You will require persistence to be a successful bingo affiliate but the results can be very rewarding. It may not be the easiest of target markets to obtain new real players but with strong player loyalty you will see revenues steadily grow over time.
Remember a journey of a 1000 miles starts with the first step.