Affiliate Marketing Terms

2nd tier: It’s when an existing affiliate brings additional affiliates to become part of the program. When the second affiliates receive a commission for their acquisitions, the affiliate above them will also obtain a commission.

Affiliate Forum: A web application which main function is to provide people with a space on the net to discuss through postings their opinion about different topics related to the affiliate field.

Affiliate Link: Unique links that differentiate the affiliate form others and sends traffic to the merchant's web site.

Affiliate Manager: The contact person of the affiliate program, whose one of the main duties is to assist affiliates in all ways possible to generate more sales.

Affiliate Program: Is a program through which affiliates recommend a merchant’s product or service and in exchange they receive a commission accordingly. The affiliate has a unique URL that tracks down all visitors he or she sends to the merchant’s site and all the sales they generate.

Banners: It is a style of internet advertisement that comes in different formats such as: .jpg .gif or flash. The sizes of this type of Ad can vary according to the affiliate needs.

Charge Back: The reversal of a charge or deposit made on behalf of the cardholder that was already credited to the merchant’s account.

Commission: Earnings generated by a sale, click merchant's web site.

Conversion Rate: The percentage of visitors who take a desired action upon visiting the website.

CPA (Cost Per Acquisition): It is the compensation paid by EACH player that the affiliate brings to one of our brands. It does not take into account the amount of deposits. For instance, RevenueGiants.com pays up to $200 CPA commission.

Hybrid Commission: A combination of the Revenue share commission and CPA commission.

Landing pages: Are specific pages bound to attract potential customers to the website. Usually presents information that is relevant to the visitor and captures their attention resulting on a sign up or even on an acquisition.

Revenue Share Commission: Is a percentage of the net win/Net gaming (= deposit-withdrawals) paid to affiliates.

Rollover: If the affiliate does not meet the minimum balance to get paid, the payment accrues until it reaches the minimum amount set by the affiliate program.

Source ID: A unique 6 digit identification number which is assigned to every affiliate who uses a specific advertising.